ANGEL ANGEL ANGEL ANGEL ANGEL
WHO IS ANGEL? AND HOW DOES SHE MAKE SUCH SUBTLY, UTTERLY, BEAUTIFULLY SILLY ADS?
She’s crossed paths with Special Australia, BMF, Erica Mallet, various exhibitions and a mysterious amount of picture books.
June 26, 2025
By ANGEL MCMULLAN
Interviewing angel isn’t easy. After three months of back and forth, I’m finally given time to meet her on a morning in May at a sunny spot in Maroubra. I’ve been eager to make this happen, but the day before she informs me she lives in London now.
More than two weeks later I’m told she’s free, although only for a coffee. “I’m sorry I’m late again, I just didn’t know I had to be on time every single time,” she says.
I feel confused. She looks at me curiously and asks “Tudu bem?” I don’t know what language she’s speaking.
We’re here to talk about angel and her second career, unless you include her time as the local mall carnie operator, then we’re here to talk about her third. We could talk about the paintings that soothe in much the same way a good meme can soothe your eyes after a few minutes of reading the news. But that’s all we’ll say.
Although angels brand of creativity is still in it’s infancy, it’s somehow still both humurous and human. She vaguely alludes to influence from her psycholgist best friend, Erica’s social media and some other stuff, before saying, “I just want to make ads that the people I care about, care about.”
You’ll see her name in the credits for several big campaigns including that famous fight over a christmas prawn. What was it like working on an iconic Chrissy campaign?
“Sometimes you just get given a brief or whatever, and someones like, try this, and then you know, you do that and sometimes it works and sometimes it doesn’t,” she says. “It turns out if you put loads of supremly talented people in the same place and pay them well, eventually they’ll start doing good stuff.”
I ask her if she thinks she’ll become a CD, or write her own picture book, or do something completly different. “I think it’s just one of those things you have to wait and see.” she says “I find if you try to make something happen, usually it doesn’t happen, or it ends up being really crap. I just sort of wait. Sometimes people will ask me to do things and thats a cool experience, but theres no point trying to force something to happen.”
She trails off. I wonder if she’s ever considered retreating from the internet, refusing interviews and guarding her privacy in much the way a clown fish and various other enigmas have done.
“I’ll probably do that after I get a job, to be honest,” she says.
I conclude my conversation with angel by asking her, perhaps naively, if she’s happy.
“yeah, very.” she says, “you should know, you’re me.”
What does the future hold for her?
“probably just making more ads,” she says. “And, er, yeah painting too.”
June 26, 2025
By ANGEL MCMULLAN
Of course no one is interviewing me, I’m a nobody.
I wrote this all myself. Kind of.
If you want to know more have a stalk of my linkedin, which is pretty much just endorsments from my mum
Ask me a question at angelmcmullan@gmail.com
Listen to how I wake myself up everyday
Read what I’m reading
Or book an appointment at my best friends clinic. But maybe don’t mention how you found her, conflict of interest etc, etc. And don’t forget to get your 10 rebated sessions from your GP
Some other thoughts from other people
I wanted to hire Angel straight out of Award School but sadly it wasn’t to be, so I Linked In stalked her for three years and pounced at the first sign of vulnerability. It was absolutely worth the patience. Angel is strong strategically, conceptually, and her craft skills are absolutely on point. When it comes to the work she’s one of those rare creative talents who can strike that illusive balance between strong-minded principles and open-minded collaboration.
Alex Derwin, Founder and CCO Rick Barry
I hit the creative partner lottery with Angel and if you get to work with her you’re going to have to deal with me, the jealous ex!!! Not only is she the most clever strategic creative I’ve ever met but she has a rare skill of coming at every problem from a human angle. The result is always something that makes you feel. And I think everyone needs more of that in our industry.
Erica Malett, Senior Copywriter, influencer and most knowledgable social media professional in any room
Angel’s artistic vision is not only innovative but also deeply thoughtful, allowing her to explore complex themes and narratives that resonate with audiences on multiple levels.
Her commitment to creativity is apparent in every endeavor she undertakes. Whether working on visual arts, this brought an infectious enthusiasm that inspires the entire creative department at BMF.
It is also worth noting Angel’s profound connection to culture, which serves as a foundation for her inspiration as an art director. Angel possess a keen awareness of cultural narratives and actively seek to amplify underrepresented voices through advertising which I always appreciated.
I couldn’t recommend Angel highly enough and any creative leader or creative department would be so lucky to have her.
Tara Mckenty, National ECD AKQA Australia
I wanted to hire Angel straight out of Award School but sadly it wasn’t to be, so I Linked In stalked her for three years and pounced at the first sign of vulnerability. It was absolutely worth the patience. Angel is strong strategically, conceptually, and her craft skills are absolutely on point. When it comes to the work she’s one of those rare creative talents who can strike that illusive balance between strong-minded principles and open-minded collaboration.
Alex Derwin, Founder and CCO Rick Barry
I hit the creative partner lottery with Angel and if you get to work with her you’re going to have to deal with me, the jealous ex!!! Not only is she the most clever strategic creative I’ve ever met but she has a rare skill of coming at every problem from a human angle. The result is always something that makes you feel. And I think everyone needs more of that in our industry.
Erica Malett, Senior Copywriter, influencer and most knowledgable social media professional in any room
Angel’s artistic vision is not only innovative but also deeply thoughtful, allowing her to explore complex themes and narratives that resonate with audiences on multiple levels.
Her commitment to creativity is apparent in every endeavor she undertakes. Whether working on visual arts, this brought an infectious enthusiasm that inspires the entire creative department at BMF.
It is also worth noting Angel’s profound connection to culture, which serves as a foundation for her inspiration as an art director. Angel possess a keen awareness of cultural narratives and actively seek to amplify underrepresented voices through advertising which I always appreciated.
I couldn’t recommend Angel highly enough and any creative leader or creative department would be so lucky to have her.
Tara Mckenty, National ECD AKQA Australia
And of course, as awards define us, here are some:
2023 Mumbrella TV ad of the Year - Overcooked Generosity
2023 Effie Short Term effect - Overcooked Generosity
2023 Effie retail: Silver - Overcooked Generosity
2023 Challenger Brands: Bronze - Overcooked Generosity
2023 Silver Siren award for radio campaign - Overcooked Generosity
2023 Siren Round 5 winner - Overcooked Generosity
2019 Award School first place NSW
2010 Graduating high school class - Most likely to be late
1998 Video Easy Mouse Trap Colouring In Competition - First Place
I acknowledge the traditional custodians of the land on which I work, the Gadigal people of the Eora nation, and that sovereignty was never ceded. Always was, always will be, Aboriginal land.