ANGEL ANGEL ANGEL ANGEL ANGEL
WHO IS ANGEL? AND WHY DOES SHE MAKE SUCH SUBTLY, UTTERLY, BEAUTIFULLY SILLY ADS?
She’s crossed paths with Special Group Australia, BMF, Erica Mallet, various exhibitions and a mysterious amount of picture books.
June 26, 2025
By ANGEL MCMULLAN
Interviewing angel isn’t easy. After three months of back and forth, I’m finally given time to meet her on a morning in May at a sunny spot in Maroubra. I’ve been eager to make this happen, but the day before she informs me she lives in London now.
More than two weeks later I’m told she’s free, but only this week, not next.
We sit down and she says, “I’m sorry I’m late again, I just didn’t know I had to be on time every single time.” I feel confused. She looks at me curiously and asks “Tudu bem?” I don’t know what language she’s speaking.
We’re here to talk about angel and her second career, unless you include her time as the local mall carnie operator, then we’re here to talk about her third. We could talk about the paintings that soothe in much the same way a good meme soothes your eyes after a few minutes of reading the news. But that’s all we’ll say.
Although angel thinks her brand of creativity is still in it’s infancy, it’s somehow still both humurous and human. She vaguely alludes to influence from her psycholgist best friend, Erica’s social media and some other stuff, before saying, “I just want to make ads that the people I care about, care about.”
You’ll see her name in the credits for several big campaigns including that famous fight over a christmas prawn. What was it like working on an iconic Chrissy campaign?
“Sometimes you just get given a brief or whatever, and someones like, try this, and then you know, you do that and sometimes it works and sometimes it doesn’t,” she says. “It turns out if you put loads of supremly talented people in the same place and pay them well, eventually they’ll start doing good stuff.”
I ask her if she thinks she’ll become a CD, or write her own picture book, or do something completly different. “I think it’s just one of those things you have to wait and see.” she says “I find if you try to make something happen, usually it doesn’t happen, or it ends up being really crap. I just sort of wait. Sometimes people will ask me to do things and thats a cool experience, but theres no point trying to force something to happen.”
She trails off. I wonder if she’s ever considered retreating from the internet, refusing interviews and guarding her privacy in much the way a clown fish, Frank Ocean and various other enigmas have done.
“I’ll probably do that after I get a job, to be honest,” she says.
I conclude my conversation with angel by asking her, perhaps naively, if she’s happy.
“yeah” she says, “you should know.”
What does the future hold for her?
“probably just making more ads,” she says. “And, er, yeah painting too, I guess”
ANGEL MCMULLAN is the writer of this article and not much more. In her words ‘Obviously I’m a nobody. So I wrote this all myself. Kind of.’
Share the full article
From the author:
If you want to know more have a stalk of my linkedin, which is pretty much just endorsments from my mum
Ask me a question at angelmcmullan@gmail.com
Listen to how I wake myself up everyday
Read what I’m reading
Or learn more about my career experience here.
I acknowledge the traditional custodians of the land on which I work, the Gadigal people of the Eora nation, and that sovereignty was never ceded. Always was, always will be, Aboriginal land.